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Genesis Empire
Micromobility for NYC in 2040
An autonomous micromobility solution for young professionals commuting from the Bronx to Manhattan to facilitate the transition between stressful work life & disconnecting at home.
NYC Trends Background
User
Ellie Rodriquez-25 y.o.
Ellie is an ambitious, young architect who wants to play a more
prominent role at her design firm. In the mean time, she is trying to live cheaply while still focusing on her health and fitness.
Commutes from the Bronx to design firm job
Doesn’t own a car, commutes by bike or subway
Doesn’t have much time or money
Would like a more stress-free, private means to get to work and travel
Demotivations: potholes, hostile drivers and law enforcement, safety,
weather, traffic
Hobbies: Paddleboarding, the Beach, anything creative and hands-on
Initial Task Flow Analysis
Branding
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Detail
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Comfort
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Modern but Classic Style
GENESIS
Moodboard & Project Interests
Aesthetic Direction: Art Deco meets Cyber Punk
Original Package
Layout & Initial Ideation
Physical Prototype
Introduction to Gravity Sketch & Initial Prototypes
Ideation & Details
Physical Prototype
Gravity Sketch Ideation
Concepts
Concept Refinement
Color Blocking: Round I
Gravity Sketch Validation
Color Blocking and CMF
Gravity Sketch Refinement
Detail Refinement: Lighting and Coffee Maker
Details Refinement: Interface & Vehicle Controls
CMF & Features
Gravity Sketch Final Direction
Gravity Sketch Final Direction
Lighting Arrangements
Interface Details
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