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Genesis Empire

Micromobility for NYC in 2040

An autonomous micromobility solution for young professionals commuting from the Bronx to Manhattan to facilitate the transition between stressful work life & disconnecting at home.

 

NYC Trends Background

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User

Ellie Rodriquez-25 y.o.

Ellie is an ambitious, young architect who wants to play a more
prominent role at her design firm. In the mean time, she is trying to live cheaply while still focusing on her health and fitness.

Commutes from the Bronx to design firm job
Doesn’t own a car, commutes by bike or subway
Doesn’t have much time or money
Would like a more stress-free, private means to get to work and travel

Demotivations: potholes, hostile drivers and law enforcement, safety,
weather, traffic

Hobbies: Paddleboarding, the Beach, anything creative and hands-on

Initial Task Flow Analysis

Branding

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  • Detail

  • Comfort

  • Modern but Classic Style

GENESIS

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Moodboard & Project Interests

Aesthetic Direction: Art Deco meets Cyber Punk

Original Package

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Layout & Initial Ideation

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Physical Prototype

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Introduction to Gravity Sketch & Initial Prototypes

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Ideation & Details

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Physical Prototype

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Gravity Sketch Ideation

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Concepts

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Concept Refinement

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Color Blocking: Round I

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Gravity Sketch Validation

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Color Blocking and CMF

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Gravity Sketch Refinement

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Detail Refinement: Lighting and Coffee Maker

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Details Refinement: Interface & Vehicle Controls

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CMF & Features

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Gravity Sketch Final Direction

Gravity Sketch Final Direction

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Lighting Arrangements

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Interface Details

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