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X

HEELYS
x NIKE

Heelys were popular in the early 2000's. They're still sold but the design hasn't aged past the 2000's.

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What if Heely's were designed today?

NIKE Branding

Nike Brand Analysis 2023-updated.png

Inspiration & Form Language

NIKE

MESH & TEXTURED RUBBER

COLOR

ATHLEISURE

Artboard 1.png

Initial Ideation

Wheel Cut-Outs

Complex Surfacing

Triangles

Diagonals

Logos

Artboard 2.png

Exploration

Artboard 3.png

CAD Prototypes

Model 1

-More casual
-Focus on angular soles

Model 2

-Focus on layering surfaces

-Closer to running shoes

Model 3

-Soles closer to high tops or original Heelys

Model 4

-Sleekest
-High sole based off basketball shoes and Nike Metcons

Sketches Overlayed on CAD

Artboard 4.png
Heely-CMF-2023-w-box.png

CMF

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CMF Sketch Renders

Photoshop Render

Heelys-Render-Portfolio-2023.png
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